Editors note: This was contributed by Haley Gong, International Marketing Executive at Webpower

One of the most common statements we hear from international companies is that ‘China is so different!’ Yes, the Chinese market is unique and challenging, but also filled with many opportunities. Don’t dream about being successful here by copying the strategies back home. To win the heart of Chinese consumers, you have to understand the differences and adapt to the local environment.

To begin with, the online landscape in China is different. Forget about Google, Facebook and other worldwide platforms, most of them are not working in China due to the Internet censorship. However, there’s a counterpart for nearly everything: Google is replaced by Baidu, Twitter is replaced by Weibo, eBay is replaced by Taobao (with way more vendors & merchants)… Although these ‘doppelgangers’ bear similar functionalities, when it comes to marketing, the rules are completely different.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Guest Editor

TechNode Guest Editors represent the best our community has to offer: insight and perspective on how technology is affecting business and culture in China