Now In Vietnam: Make sure you target these 3 demographics of gamers in Vietnam

This is the fourth post of “Now in Vietnam“, where TechNode visits Vietnam’s leading companies, to explore the next startup ecosystem to emerge among Southeast Asian countries. Vietnam GDP growth could surpass China by 2020 according to Turicum Investment Management.

The cream of the US$ 215 million-sized Vietnam’s mobile gaming market is coming from these three demographics of gamers: A teenage male student, business man over 30s, and an office girl in the 20s, according to SohaGame.

 Now is the time for global game companies to enter the Vietnam market, otherwise it will be too late to skim the cream. The volume of Vietnam mobile game market in 2016 was US$ 215 million, an increase of 18% YoY but strongly decreased in comparing the growth rate of 52.5% in 2015. The market will reach to the saturated point in 2019 with around US$ 295 million, according to Vietnam Mobile game market report 2016 released by GameK.

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