Our world is now brimming with data. Every home, office, machine and people is contributing their own bits and bytes to the every-growing data pool. Data collection is not the problem anymore. The problem now is understanding it and gleaning insights.

Kineviz, a startup that offers custom data visualization solutions and tools for enterprises, wants to solve the problem by drawing upon VR technology. The company’s product is basically based on a per client basis so as to satisfy specific requirements from different customers in a bit to make complex data easy to understand. The form of the product varies according to customer demands from conference experiences, apps, and internal tools.

“For a lot of things, 2D is still the best solution,” reckoned Sony Green, head of business development. “But VR offers a lot of advantages over existing data visualizations solutions, especially for certain kind of datas. When you get into really high dimensional data, something like 100 different dimensions per node. It’s difficult to keep track of all that info with lots of 2D graphics and it becomes a very large cognitive load for people to track them on multiple screens at once.”

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.