Virtual reality is spectacular for creating engaging and immersive experiences. However, the experience is deeply personal and what clicks for some people won’t work for others, especially the people watching: onlookers would find you rather dumb while being tethered to a computer and fumbling around, blind and deaf to the outside world.

This highlights a notable problem in VR communication and promotion: how to translate the feeling of being in a fully interactive virtual environment for a large audience. When you can’t even share your feelings with people in the same room, how can you expect to allure those on the other side of the planet.

This is why Chongqing-based IVREAL came together. The Chinese startup was founded in 2016 by Tao Shu and Li Rui to address the promotion and communication problems in VR. The team decided the way to do that was to draw upon MR.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.