TechCrunch Shenzhen is working with Taobao Crowdfunding to help startups find a smoother way to the market.

The partnership brings a parallel session to TechCrunch Shenzhen, where hardware companies registered at our Startup Alley get the chance to pitch their product at Taobao crowdfunding’s demo zone. The platform allocates online promotion, marketing and professional operational help to the companies in finding their way to Taobao’s massive user base. But the best part of this is that all of this supports is free of charge.

For a hardware startup, you could have a brilliant product, but if it’s not exposed enough, it might easily die. Born as a means for startups to access capital for scaling up, crowdfunding has evolved to be popular if not a must step for Chinese hardware projects to launch their products.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.