In a relatively short period of time, Chinese tech companies are becoming increasingly competitive. Moving further to the global market is the next step for nearly every Chinese tech firm. Although expanding globally can be exciting and exhilarating, there are challenges when it comes to the problems of how to make up the gap in culture, user behavior and more.

At CES Asia this week, a panel of investors, platforms, and startups shared their insights and roadblocks they have encountered in going overseas.

Expanding beyond your home turf could be daunting in general, no matter if it’s a Chinese firm scrambling its way overseas, or vice versa. It’s all about how to finding the right local partner, establishing trust with them, and defining the responsibilities and authorization mechanisms, said Denise Peng, Venture Partner at GGV Capital.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.