Mobike’s recently-announced data sharing strategy has just made a prominent appearance: Mobike – and Ofo – bikes are now visible and unlockable via the Baidu Maps app. The latest update of the app allows users to log in with their mobile numbers to hire bikes from the two main hire companies.

The latest version of Baidu Maps, v9.8.5, has a bike and ride logo in the top left which, when tapped, reveals bikes from both Ofo and Mobike in the area of town shown. There is the choice to filter just one type or see all.

The unlocking process is simple and having bikes from both main companies now available in one place is definitely a step forward for customer ease of use, which was part of Mobike’s data strategy. Branding is kept to a minimum except on the bike map and filter page.

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Frank Hersey

Frank Hersey is a Beijing-based tech reporter who's been coming to China since 2001. He tries to go beyond the headlines to explain the context and impact of developments in China's tech sector. Get in...