Editor’s note: This was contributed by Abe Sorock. His firm, Atlas China, supports business leaders and entrepreneurs in their China staffing and growth, including both major multinational companies like Merck and the NBA as well as fast-growing technology companies. Connect with Abe on LinkedIn or add abesorock on WeChat.

China-based professionals know how central WeChat is to business and life here. What we see shared on WeChat determines how we spend our time, the people we associate with, the events we attend, and our sense of what’s going on around us.

WeChat isn’t a digital tool for us, but rather a digital extension of us: it situates each individual in a dynamic digital world of information based on our real-world social connections. You must control your WeChat world or it will control you.

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John Artman

John Artman is the Editor in Chief for TechNode, the leading English information source for news and insight into China’s tech and startups, and co-host of the China Tech Talk podcast, a regular discussion...