WeChat ddsnnounced today that it plans to increase the number of advertisements in original articles posted through subscription accounts. For five months (July 1st to December 31st), the area at the bottom of articles in WeChat will be significantly bigger to host more ads.

The new measure means that authors could make up for some of their income decline from iOS devices caused by Apple’s decision to take 30% of all in-app purchases, including tips.

Voluntary tips through WeChat’s platform is one of the sources of revenue for authors posting through subscription accounts along with advertisements. Tipping also brought popularity to WeChat Wallet and gave authors and designers a reason to provide users interesting content.  In April, Apple’s decision to tax tips prompted Tencent to abolish its tipping feature on iOS entirely.

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Masha Borak

Masha Borak is a technology reporter based in Beijing. Write to her at masha.borak [at] technode.com. Pitches with the word "disruptive" will be ignored. Read a good book - learn some more adjectives.