After Chinese regulators ordered Sina Weibo and two more media outlets to curtail their live streaming program last week, the company issued a statement promising to implement new rules and cooperate with state media to “amplify the voices of mainstream public opinion” (in Chinese).

The Twitter-like social platform has stated that they were insufficiently aware of the openness of their users and content which led to some users uploading illegal content. The company has agreed to accept government criticism, conduct rectification, and improve the management of their audio-visual program.

To address this, Weibo has come up with new regulations: Aside from media and government accounts, users who do not hold a proper license may not upload content. Users who stream movies, TV shows and similar programs need to hold a permit for public broadcast. Also, Weibo will no longer support video uploads of longer than 15 minutes, instead encouraging users to post on other platforms.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Masha Borak

Masha Borak is a technology reporter based in Beijing. Write to her at masha.borak [at] technode.com. Pitches with the word "disruptive" will be ignored. Read a good book - learn some more adjectives.