China Mobile (中国移动), China’s largest mobile network operator, released a report today ranking China’s mobile phone brand (in Chinese). According to the report, Chinese brands have caught up with international brands in some areas.
China Mobile surveyed 42 million users from 15 provinces and used 18 network indicators for their analysis and evaluation. They also randomly surveyed some of China’s 60 million active mobile phone over the phone.
According to the report, quality improvement of Xiaomi, Meizu, Smartisan is the most obvious, while customer satisfaction for OPPO and Vivo mobile phone was the best.
Smartphone manufacturers are now trying to establish their brand image and enhance communication performance. Apple, Huawei, Samsung have shown good antenna performance and network compatibility. OPPO and Vivo meanwhile made great progress in network compatibility.
The report says that smartphone manufacturers are increasingly concerned about personalized user experience. For example, Samsung C series was optimized for the local users, showing good performance on system usability while the selfie function of the Meitu phone also achieved high customer satisfaction.
Evaluating the 22 brands’ 57 mobile phone models, Samsung and Huawei’s Honor brand had the top score.