To be successful in the tech market, or any market, being at the right place at the right time is essential. This concerns not only the startup team but also the potential customers and the market situation. There are two paths you can take on the way to find the right alignment of all these factors: sticking with one place long enough until the right time arrives, or figuring out the next place that the right time will most likely be.

Sleepace, a Shenzhen-based startup for sleep quality monitoring, chose the first path. In 2014 when TechNode first talked with company CEO and founder David Huang, the startup had just launched their medical-grade sleep tracker RestOn for people with sleep problems. This was after they had tried (failed) to target the pre-mature infant and geriatric verticals

“Sleepace have developed sleep trackers for babies and elderlies in 2013,” Huang says. “We still think they are good products, but it’s difficult to get accepted by the market back then when the customers has yet to know the concept of sleep tech.”

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.