Editor’s note: This originally appeared on the China Business Cast. China Business Cast is a podcast featuring experienced entrepreneurs and business people making things happen in China. If you want to learn from on the ground accounts of how business actually gets done in China, this is the program for you.

Matt Brennan and John Artman are the hosts of the China Tech Talk podcast (CTT).

Listen to the episode here or subscribe.


  • Posting new content – is it done in the website first, or on WeChat?
  • Matt and John talk about the differences of the contents they publish on their website and on their WeChat Official Accounts
  • Question: What content is working in WeChat today?
  • WeChat SEO – Can people find your content after publishing it like in Google search?
  • Strategies for balancing WeChat and websites
  • Conferences in China
  • How to succeed and maximize your time at a conference in China
  • China Tech Talk (CTT) podcast update
  • How people can find Matt and John online

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TechNode Guest Editors represent the best our community has to offer: insight and perspective on how technology is affecting business and culture in China