Apple names new China head to bolster slowing China growth

Amid slowing growth in China, Apple is creating a new head position for its Chinese team to invigorate the Chinese business. The global smartphone giant announced today the appointment Isabel Ge Mahe, formerly vice president of Wireless Technologies, as vice president and managing director of Greater China.

Isabel will report directly to CEO Tim Cook and COO Jeff Williams. She will assume her new role later this summer and will be based in Shanghai, the firm says.

This appointment comes when the global tech giant is gradually losing ground to local smartphone manufacturers like Huawei, VIVO, and OPPO. Apple’s Q1 report revealed that its revenue from China, which lost its status as Apple’s second-largest market to Europe last year, slumped by 14 percent year on year, compared with a 1 percent drop globally.

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