As of yesterday, customers using Apple Pay in China can benefit from a range of offers of up to 50% off if they can understand what they are and where to use them. Apple has launched its largest ever promotion for Apple Pay in China since its launch, according to a report by the SCMP. Participating retailers include Starbucks, Costa Coffee, Zhen Gongfu and the Guangzhou Friendship Store.

Apple has made little headway in the mobile payments market in China where Alipay and WeChat Payments dominate, making up around 95% of the market. It does not help that iPhones—the only handsets that support Apple Pay—made up only 9.6% of the country’s shipments in the first quarter of the year. A Bloomberg report in March found that at one major Chinese bank just 1% of its 10 million digital banking customers had signed up for Apple Pay.

The promotion runs from July 18 to 24 in retail stores and online. During this time period, the promotion also gives credit card points bonuses at 50 times the usual rate when spending via Apple Pay at the stores covered or, for some banks, anywhere.

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Frank Hersey

Frank Hersey is a Beijing-based tech reporter who's been coming to China since 2001. He tries to go beyond the headlines to explain the context and impact of developments in China's tech sector. Get in...