Chinese bike-rental major ofo confirmed that it has named Fu Qiang, former senior vice president of Didi, as executive president of the company. Fu will report directly to company CEO Dai Wei upon appointment.

According to a company statement, Fu will leverage his deep industry experience to help ofo improve operating efficiency and upgrade user experiences.

This appointment comes in line with a tighter link between ofo and Didi, which is a large investor in the company. As a returning investor, the ride-hailing giant has been part of nearly every financing round of ofo since its first investment in Series B Plus in September 2016. Didi added ofo’s service into its main app this April, allowing users to book the bikes directly via the Didi ride-hailing app.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.