Editor’s note: This was contributed by Steve Yang, co-founder and Marketing Director for Grizzly Panda Media, a digital marketing agency helping foreign companies establish themselves in China.

This year, Facebook has launched its new Facebook Messenger ads, Instagram added a Stories, Snapchat went public for $22 billion, and a bunch of top level China social media KOL (key opinion leader) accounts such as Dusir Movie(毒舌电影) and Guan8(关爱八卦成长协会) were banned.

The world is changing quickly, and as an international entrepreneur that relies on these channels for brand presence, leads, and revenue it could be a devastating blow waking up one morning only to find that 30% of your business is now gone.

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TechNode Guest Editors represent the best our community has to offer: insight and perspective on how technology is affecting business and culture in China