Big data and AI algorithms are in the center of a new deal between China’s largest retailer JD and leading search engine provider Baidu. JD will provide its wealth of consumer data while Baidu will use their AI skills to help advertisers understand their users better.

The partnership will enable advertisers to target users directly within Baidu’s apps through content partners and offer a more tailored e-commerce experience. From the announcement:

This is not the first app integration for JD. The company has been combining its e-commerce with mobile applications since its entry into Tencent’s WeChat which has proven a successful case of mobile chat and e-commerce integration, according to the company.

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Masha Borak

Masha Borak is a technology reporter based in Beijing. Write to her at masha.borak [at] technode.com. Pitches with the word "disruptive" will be ignored. Read a good book - learn some more adjectives.