Editor’s note: This was contributed by Elliott Zaagman a trainer, coach, and change management consultant who specializes in aiding Chinese companies as they globalize. To contact him, check him out on LinkedIn, or add ezaagman on WeChat.

What is your company? What do they believe in? What do they stand for? And why should anyone care?

Values are the source code, the DNA, that lies at the heart of any organization. It is values, more than anything else, which dictate the culture of a company; it is the culture which dictates the products and services which they offer; it is ultimately those products and services which define a brand. While many companies have been able to stumble upon one or two good ideas and then fade away, it is the ones with clear, consistent values which stand the test of time and build trust with their employees and customers.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Guest Editor

TechNode Guest Editors represent the best our community has to offer: insight and perspective on how technology is affecting business and culture in China