Editor’s note: This was contributed by Steve Yang, co-founder and Marketing Director for Grizzly Panda Media, a digital marketing agency helping foreign companies establish themselves in China.

According to Forbes, 53% of marketers intend to adopt AI over the next two years. The big data trend is allowing companies to have access to huge amounts of customer data, giving their marketing teams a better, smarter ways to touch their customer base.

In China, this trend is led by AI news app called Jinri Toutiao and it has already built quite a reputation for itself in just under 5 years.

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TechNode Guest Editors represent the best our community has to offer: insight and perspective on how technology is affecting business and culture in China