Chinese leading smartphone maker Huawei has overtaken Apple in global smartphone sales since June to become the world’s second-largest smartphone brand, next only to Samsung, according to the latest report by consulting firm Counterpoint Research.

The August sales haven’t been released yet, though the report points out it’s looking strong for the Chinese vendor. With Apple’s major iPhone launch scheduled in less than one week, however, the US smartphone maker is expected to record a rebound in September.

Still, this is a big deal for Huawei—more commonly known as a network infrastructure manufacturer previousl—to rocket to the top of the industry over the last three to four years. Counterpoint attributes the quick surge to its consistent investment in R&D and manufacturing, which brings excellent design and rich feature sets, aggressive marketing, and sales channel expansion.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.