Here’s how Chinese media are reacting to the new iPhone lineup

So here comes iPhone X and iPhone 8, but none of them comes with real surprise other than making Apple’s smartphone lineup more complex than ever. Media outlets in China are also not so optimistic about the new model’s future, jokingly calling the iPhone X “a smartphone with hair bangs.” Here’s what China’s media are talking about the new iPhone lineup.

The Paper reports that the iPhone X is the most expensive iPhone in history but the Face ID and the Animoji features deserve some applause. The state-owned media Huanqiu reports that it’s complicated for consumers to choose from Apple’s lineup of eight different smartphone products, which may have gone off course from Steve Job’s principle “less is more.”

Huanqiu also suggests that Apple had led the smartphone innovation trend in the past, where the firm would announce some cutting-edge design which would inspire the industry until its big action the next year. However, over the past two years, Apple’s products seemingly see some lack of innovation. In general, Apple this time only shows off its Face ID and full-screen display technology and doesn’t show the world any significant breakthrough, Huanqiu suggests.

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom