China’s internet giant Tencent announced their “ONE TENCENT” plan yesterday at their 10th MIND conference on September 12th at the Shanghai World Expo Center. Celebrating the 10th year of their MIND conference, Tencent puts forward “ONE TENCENT” to integrate content, data, and technology.

This new concept aims to benefit advertisers to best make use of Tencent’s integrated online channels to achieve higher traffic. Online advertising is the main revenue source for Tencent, along with smartphone games and payments. According to Tencent earnings report on Q2 2017, online advertising revenue rose 55 percent to 10.15 billion RMB.

Under “ONE TENCENT”, Tencent will connect the Tencent’s internal resources together, and provide the integrated marketing solution to the customers. Tencent will simplify the marketing process, by integrating content, data, and technology into ONE TENCENT.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com