Chinese retailers are cutting iPhone 8 prices before iPhone X release

Major retailers in China have significantly cut the price of the new iPhone 8 and 8 Plus models before the release of the more eagerly anticipated iPhone X on November 3. Yet iPhone shipments are up 40% in China according to Reuters.

Response worldwide has been muted and in the US figures suggest that the iPhone 7 has outsold the iPhone 8 since its release as people wait for the more advanced iPhone X (pronounced ‘ten’). In China there were no signs of queues on the model’s launch and, as we reported, scalpers were having to discount the handsets they’d prematurely snapped up.

Now the price cuts have gone mainstream. Apple is still selling the handsets at the original asking price, but other major retailers are making cuts of up to 20%, neutralizing and even dropping below the price difference in Hong Kong.

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