Major retailers in China have significantly cut the price of the new iPhone 8 and 8 Plus models before the release of the more eagerly anticipated iPhone X on November 3. Yet iPhone shipments are up 40% in China according to Reuters.

Response worldwide has been muted and in the US figures suggest that the iPhone 7 has outsold the iPhone 8 since its release as people wait for the more advanced iPhone X (pronounced ‘ten’). In China there were no signs of queues on the model’s launch and, as we reported, scalpers were having to discount the handsets they’d prematurely snapped up.

Now the price cuts have gone mainstream. Apple is still selling the handsets at the original asking price, but other major retailers are making cuts of up to 20%, neutralizing and even dropping below the price difference in Hong Kong.

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Frank Hersey

Frank Hersey is a Beijing-based tech reporter who's been coming to China since 2001. He tries to go beyond the headlines to explain the context and impact of developments in China's tech sector. Get in...