The market for air purifiers in China is predicted to pass the RMB 100 billion mark ($15 billion) this year, with existing electronics brands moving into the sector as well as suppliers of the technologies involved expected to benefit as the market heads towards RMB 300 billion by 2020. A German company is part of a group that has just made the biggest ever single investment in a Chinese air purifying company.
Air pollution has increasingly caught the attention of the public and politicians alike. Beijing is one of the country’s most polluted cities and recent figures that showed that the air has not improved this year compared to last have added further pressure on the government. Various new policies have been introduced to counter the chronic issue this winter. More environmental monitoring staff are being sent out to inspect factories, construction work could be suspended and the use of coal has been further restricted.
352Huanbao Keji (352Enviroment Technology. “352” is a reference to doing something efficiently), an air filter developer and producer established in 2014, has today received over RMB 200 million in first round funding including Bertelsman Asian Investments (BAI) the Asian investment arm of German media investment group. Other investors in the round include Matrix Partners China and Huatai Xin Chanye (Ever VC).