Chinese electronics retailer Suning opened its second unmanned store equipping full face recognition payment system in Shanghai on November 6th, Chinese media The Paper is reporting.

Unmanned stores are spreading all over China, and Shanghai is becoming an important base to test the market with Shanghai’s affluent and trendy consumers. In Shanghai, unmanned convenience store BingoBox opened this year to attract local people who are lazy to go to big marts, while unmanned noodle shop just closed due to its own problems.

Located at Wujiaochang (五角场) in Shanghai, adjacent to Fudan University, Suning’s unmanned shop covers area of about 100 square meters. When launching in Shanghai, Suning rebranded its store from the name “苏宁体育Biu (Suning sports)” used in Nanjing, to “苏宁易购Biu (Suning easy purchase)” The name change was mainly due to the richer product categories in Shanghai store, offering not only Suning’s Sport IP products, but also product categories from supermarket, and department stores, according to the person in charge of Suning.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com