The fastest growing WeChat user group is senior citizens, with over 50,000,000 monthly active seniors, Tencent announced at its seventh annual Tencent Global Partner Conference, held in Chengdu. Use of the app was up across the board, but the company had been paying particular attention to older users and the results reflect this. Growth in users may be slowing, but the use of certain features such as calls are rocketing.

WeChat has been doing its data reporting since 2015, with slightly different metrics used. This time around, Frank Fu (符帆) of the WeChat core product team told a packed conference room that on average there were now 902 million logged in users per day in September 2017, up 17% on 2016.

50 million senior users (and for WeChat that starts at 55, but ends strangely at 70). This makes up the fastest-growing user group. Part of this could be more WeChat-using 54-year-olds turning 55. The company claims, however, that this is down to WeChat putting more effort into increasing elderly users after realizing the low proportion last year when they reported seniors as making up 1% of active monthly users. As monthly rather than daily users are counted for seniors, we cannot make an exact calculation of the percentage, but it is in the low single digits.

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Frank Hersey

Frank Hersey is a Beijing-based tech reporter who's been coming to China since 2001. He tries to go beyond the headlines to explain the context and impact of developments in China's tech sector. Get in...