Tencent announced its ambition to transition from being a tech company to a “new tech + big content” company at the seventh annual Tencent Global Partners Conference held in Chengdu this week. Traffic, resources and commercialization support will all be provided for content creators in greater quantities to fuel the transition and protect the resulting copyright.

The headline message at the conference was the “3 x 10 billion” support for driving the transition to content. Sounding more like a Chinese political campaign, it is actually designed to make content production easier, allowing creators to make more diverse content for more channels which will then be made available on a revenue sharing basis with Tencent taking a cut of profits. To protect these revenues, and those going to creators, more will be done to protect the content’s copyright.

After subsequent clarification with Tencent staff, the three elements are as follows. (It’s also worth bearing in mind that, in Chinese, numbers such as a hundred and ten thousand can be used to mean “a lot”.)

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Frank Hersey

Frank Hersey is a Beijing-based tech reporter who's been coming to China since 2001. He tries to go beyond the headlines to explain the context and impact of developments in China's tech sector. Get in...