As Singles’ Day concluded last weekend, JD.com saw its transaction volume at RMB 127.1 billion (roughly $19.1 billion) during the sales period from November 1 to November 11, up more than 50% year on year.

Different from Alibaba’s strategy that focused primarily on boosting the sales on November 11, JD.com took a different approach and began the sale on November 1.

Here are some highlights of the sales numbers:

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Timmy Shen

Timmy Shen is a technology reporter based in Beijing. He's passionate about photography, education, food and all things tech. Send tips and feedback to timmyshen@technode.com or follow him on twitter at...