Editor’s note: This originally appeared on Analyse Asia, a weekly podcast hosted by Bernard Leong, dedicated to dissecting the pulse of business, technology, and media in Asia. The podcast features guests from Asia’s vibrant tech community.

Bay McLaughlin, COO and co-founder of Brinc joined us in a conversation to discuss the evolution of his company, Brinc and where it is now heading across Asia from China to southeast Asia and other parts of the world. In our conversation, we dived deep into major trends and challenging issues on hardware and Internet of things (IoT) in Asia, from debunking one of the major myths of some investors about hardware commoditisation to the major opportunities for IoT startups to capture across Asia.

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