Editor’s note: A version of this post by Rachel Zheng first appeared on Jing Daily, the leading digital publication on luxury consumer trends in China.

It’s clear that domestic luxury consumption in China has been heating up, and e-commerce represents a key opportunity for brands to sell to digitally savvy Chinese consumers. According to KPMG, approximately 50 percent of luxury goods sales in China will be made online by 2020.

With the large number and purchasing power of Chinese luxury consumers, the question many luxury brands face is should they open their own e-commerce sites or launch channels on major third-party marketplaces?

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Jing Daily

Jing Daily is the leading digital publication on luxury consumer trends in China. They publish up-to-the-minute news updates, reports on key trends, insights from leading industry figures, and in-depth...