Cinera wants to make “IMAX on your face”

Editor’s note: This was contributed by Elliott Zaagman a trainer, coach, and change management consultant who specializes in aiding Chinese companies as they globalize. To contact him, check him out on LinkedIn, or add ezaagman on WeChat.

If you’re anything like me, you watched the most recent season of Game of Thrones on a smartphone or laptop screen. The reason? Convenience. I’d watch episodes at a café between meetings, or lying in bed at the end of the day. Is it the best viewing experience? No. But I tolerate it.

A Shenzhen startup wants to change that. Founded by a group of film enthusiasts, Cinera looks like a VR headset, but if you call it “VR” in front of any of their employees, they will quickly correct you. VR is for games. This is for movies. “It’s a personal cinematic experience,” explains Cinera’s founder and CEO Peter Lin.

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