Ford outlined the next phase of its China expansion strategy today, focusing on SUVs, electric and connected vehicles, a streamlined business structure and closer connections to Chinese customers. Jim Hackett, CEO of Ford Motor Co mentioned that the speed of decision making is much faster in China than the US, and said Peter Fleet, Group Vice President & President, Ford Asia Pacific and Jason Luo, Chairman and CEO, Ford China are now fully in charge of China market.

“The evidence is that [our] Chinese organization is run in China,” Hackett said at the press conference held in Shanghai.

“China is not only the largest car market in the world, it’s also at the heart of electric vehicle and SUV growth and the mobility movement,” said Bill Ford, Executive Chairman of Ford.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com