Although people are quickly shifting online, brick-and-mortar trade shows and exhibitions still hold an important position in the business world for companies that want to expand their customer base and build reliable brands: face-to-face meetings on trade shows drive contracts worth $1 trillion per year.

Despite all the costs of buying a booth, staff training, and traveling, exhibitors come to trade shows in the hope of meeting potential customers who are interested in their products or services, and best of all, who are ready to commit to a deal. So it is of crucial importance for trade show organizers to get relevant and professional attendees.

Expo market hasn’t changed for years. Till now, most of the organizers still stick to the traditional way of attracting attendees, such as sending promotional emails, making phone calls and partnership with advertising agencies. Efficiency is still very low. The case is even worse when they want to attract overseas visitors.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.