Youku, the video hosting and streaming arm of the Alibaba Digital Media and Entertainment Group, today announced the signing of two significant licensing deals with NBCUniversal and Sony Pictures Television.

As a result of the deals, subscribers to the Youku service will be able to watch hundreds of films from NBCUniversal and Sony Pictures Television’s respective libraries for no additional fee. The films are also available to all Youku users via multiple Youku distribution channels, including its flagship online platform, SmartTV solutions, and set-top boxes.

The multi-year agreements with NBCUniversal and Sony Pictures Television will not only add to Youku’s already broad content offering, but they also reinforce the strength of the partnerships that Youku has with these studios.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com