The trademark dispute between US co-working behemoth WeWork and its Chinese counterpart URWork in the US has been settled to the satisfaction of both parties. A similar case between the two parties in London has also been withdrawn.

It seems that English name of the Chinese co-working giant—”URwork”—will only appear in China in the future. Outside China, the company will be branded with only its Chinese name, “You Ke Gong Chang” (优客工厂), a move the company has always planned as it claimed in court files.

The boom of co-working industry comes along with the rise of several regional dominators. As they are taking a global focus, competitions is heated. WeWork filed a suit in September after UrWork announced plans for several global hubs in New York, Los Angles, and London. The similarity in name and branding, and thus user confusion, were at the heart of its concerns.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.