Updated: A previous version of this post stated that Luo Zhenhua is the vice-president of DJI. Luo Zhenhua is now the president of DJI.

The drone industry has not gone cold, said DJI president Luo Zhenhua (Roger Luo) in an interview with Phoenix News (in Chinese). The Shenzhen-based drone maker is currently the world’s top seller of consumer drones, with a global market share of 70%.

During the last two years, many UAV companies have gone through a reform period, laying off workers as competition has gotten fiercer and startups found it harder to convince investors in their profitability. This has sparked doubts over the rise of the consumer drone market which was additionally hit in China with stricter regulation for personal use of drones.

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Masha Borak

Masha Borak is a technology reporter based in Beijing. Write to her at masha.borak [at] technode.com. Pitches with the word "disruptive" will be ignored. Read a good book - learn some more adjectives.