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Latest news and trends about tech in China

Posted inPosts

Father of WeChat announces independent app for Official Accounts

by Emma Lee Jan 15, 2018Jun 7, 2020

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Allen Zhang, more commonly known as the “Father of WeChat”, disclosed at WeChat’s annual open class that the company is planning to launch an independent app for Official Accounts, the highly popular feature that’s crucial for any business to interact with customers through WeChat.

The team has been working on the project for quite some time and even have finalized a preliminary version, but they didn’t release it because the logic behind the product hasn’t been worked out.

“WeChat is designed as a mobile-first product, but the operating platform of Official Account is highly reliant on PC. Moving from what we have on PC platform to the app or creating a whole different mobile experience. We were torn between the two options. But luckily, we are finishing the app now and it will be released very soon,” said Allen.

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Tagged: News, Premium, Tencent, WeChat, Wechat official account

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com. More by Emma Lee

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