Allen Zhang, more commonly known as the “Father of WeChat”, disclosed at WeChat’s annual open class that the company is planning to launch an independent app for Official Accounts, the highly popular feature that’s crucial for any business to interact with customers through WeChat.
The team has been working on the project for quite some time and even have finalized a preliminary version, but they didn’t release it because the logic behind the product hasn’t been worked out.
“WeChat is designed as a mobile-first product, but the operating platform of Official Account is highly reliant on PC. Moving from what we have on PC platform to the app or creating a whole different mobile experience. We were torn between the two options. But luckily, we are finishing the app now and it will be released very soon,” said Allen.
Start your free trial now.
Get instant access to all our premium content, archives, newsletters, and online community.
Monthly Membership
Yearly Membership
What you get
Full access to all premium content and our full archives
Members'-only newsletters
Preferential access and discounts to all TechNode events
Direct access to the TechNode newsroom
Start your free trial now.
Get instant access to all our premium content, archives, newsletters, and online community.