November 11 hosts one of the largest retail events in the world–11.11 also known as Singles’ Day. A total of over $38 billion was made through online discount sales–with 331 million packages being delivered by various postal and courier businesses. In 2017, Alibaba made a whopping $25 billion in purchases–a 40% increase from the 2016 sales, totally crushing the total sales of Black Friday and Cyber Monday. This is great news for Alibaba and it’s clear that the Chinese consumer base has grown majorly but there was a downside to this massive moment. An estimated 160,000 tons of packaging waste came about as a result of the sales and deliveries that occurred on China’s Singles’ Day. Alibaba along with a number of other e-commerce companies have claimed to use environmentally friendly practices to alleviate the negative impact they have on the earth. Unfortunately, according to experts, these biodegradable products are only able to biodegrade under certain circumstances. Meaning many of these packages will end up in landfills, further contributing to the global waste problem.

In 1950, the world population was 4.5 billion people. 67 years later, in 2017, the population stands at close to 8 billion people. Who would have thought that the Earth would be inhabited by so many people? With the population increase came major advancements within the commercial markets, industrial field, and technology sector. One thing humans forgot to think about was the impact all our innovations would have on the environment. Climate change has become a blaring reality within the last couple of decades. But all hope is not lost. It is not too late for us to start taking action. I am optimistic about how we can preserve our world’s most valuable resources and I believe the fashion and luxury industry can play a major role in creating a sustainable earth.

The luxury market has always been a representation of power and sophistication. For centuries, luxury goods have been purchased and donned by royalty and the aristocrats of society. Many prestigious luxury brands that started off as small French or Italian family businesses have become empires within the luxury market.

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Kenny Au

Kenny Au is the co-founder of LUXSENS. He writes about AI, blockchain, security, and sustainability. Kenny thinks about ways to build awareness, self-governance, and collective consciousness.