Shopping is one of the most popular online activities worldwide. This is even truer in Asia—a region where digital development is taking off in developing e-commerce markets such as Thailand and India, and online retail continues growing strongly in mature markets like Japan, Hong Kong, and China.

Asia’s e-commerce industry is thriving and the outlook seems even brighter: the industry is projected to grow by 12% annually, and to be worth over $2.1 trillion by 2021 according to a Worldpay report.

There are many explanations for why Asian markets have been attracting hordes of overseas entrepreneurs—enormous market potentials, growing purchasing power, and expanding middle-class populations. For companies seeking to test and launch new ideas, markets in Asia are more desirable because consumers show greater inclination to try new products.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Nicole Jao

Nicole Jao is a reporter based in Beijing. She’s passionate about emerging trends, news, and stories of human interest within the world of technology. Connect with her on Twitter or via email: nicole.jao.iting@gmail.com.