Didi announced today that it is expanding its cooperation with Bluegogo. “Beginning [today], in addition to repairing and redeploying some Bluegogo bikes, Didi will start replacing a certain number of broken Bluegogo bikes with its own, Didi-branded bikes in Chengdu, China’s most bike-friendly city,” the company said in a press release.

The ride-hailing giant announced the cooperation with the bankrupt bike-rental startup Bluegogo early in January. Once China’s third largest player in the bike-rental space, Bluegogo, found itself in deep debt towards the end of last year. Poised to enter the country’s already crowded bike-rental market in China, Didi has bought up a part of Bluegogo’s business. Just last week, Didi announced the launch of its bike rental platform in Beijing and Shenzhen.

Chengdu riders can choose from three brands of bike-rental service within the Didi app (Image Credit: Didi Chuxing)

Under the agreement with Bluegogo, Didi will launch a comprehensive, multi-brand bike-rental platform within its app, which integrates ofo, Bluegogo, and other partners, as well as Didi’s own-branded bike-rental service. Didi users can use Bluegogo bikes on the app with no deposit required. Users also have the option to convert Bluegogo deposits, privileges and app top-up values into Didi bike and car ride coupons.

Although Didi has partly takeover Bluegogo’s operation, “the Bluegogo brand name, deposits, debts and other related properties are retained by Bluegogo.”

John Artman is the Editor in Chief for TechNode, the leading English information source for news and insight into China’s tech and startups, and co-host of the China Tech Talk podcast, a regular discussion...

Leave a comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.