If Xiaomi users are from Mars, Huawei users are from… also Mars? Jiguang Data has published two research papers on the two biggest Chinese smartphone makers analyzing the brands’ users and showing what connects them and what separates them.

Among the more interesting numbers of the report was the proportion of male users of Xiaomi. Xiaomi’s fan club seems overwhelmingly male: 69.1% of users are men. In Huawei’s case that number is a little lower but the testosterone levels are still relatively high: 66% of Huawei’s mobile phone users are male. No statistics were given for non-binary gender.

The numbers show that both brands still have room to grow in the female demographic. This little illustration shows one reason why the Chinese female users flock to other phones (from the report, no kidding):

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Masha Borak

Masha Borak is a technology reporter based in Beijing. Write to her at masha.borak [at] technode.com. Pitches with the word "disruptive" will be ignored. Read a good book - learn some more adjectives.