China is a mobile-first country and the popularity of smartphones has also reflected one of its most vibrant internet industries: online shopping. China-based analysis firm Jiguang Data has published a new research report on the most popular e-commerce in 2017 charting the biggest players in the field. The report includes seven categories for online shopping apps, including comprehensive platforms, mother and baby goods, fresh produce, cross-border platforms, second-hand goods, and group buying.

Here are some of the highlights of Jiguang’s 2017 Online Shopping Apps Market Research Report.

In 2017, online retail volume in China amounted to RMB 7.18 trillion, accounting for 19.6% of the total retail sales of consumer goods in the country. The reason behind these numbers is mobile payments which have experienced an unprecedented growth, as well as improved logistics both in China and abroad.

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Masha Borak

Masha Borak is a technology reporter based in Beijing. Write to her at masha.borak [at] technode.com. Pitches with the word "disruptive" will be ignored. Read a good book - learn some more adjectives.