Editor’s note: This was contributed by Chris Colman, a creative and communications professional working primarily in the animation industry. He consults for Oriental DreamWorks, is the founder of the China Animation and Game Network (CAGN) and writes for Variety, Animation World Network, and various other publications.

The narrative around China’s visual entertainment industries tends to focus on quantity.  More than 600 films are made in China each year, not far short of the US.  The market will soon boast more screens than America, and generate bigger box office revenues. Meanwhile, China has the world’s largest games market and the most virtual reality arcades.

The quality of Chinese content is rarely talked about with the same enthusiasm, not least in terms of graphics, effects, and animation.   Certainly compared to the output from cutting-edge effects companies in London, Vancouver, and Wellington, Chinese visual imaging is playing catch-up.

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