The number of Chinese female mobile phone gamers has risen sharply over the last year to 367 million, according to a report by Jiguang (in Chinese). Females now make up 34.6% of China’s gaming community, with the surprise hit Travel Frog boosting the numbers in recent months.

The report examines the data behind women gamers as developers start to pay more serious attention to this market.

There are almost 60 million more female smartphone gamers now–the equivalent of the population of Italy–than in March 2017. Female gamers have an average of 3.77 game apps installed on their phones and the firm favorite is Kaixin Xiao Xiao Le (开心消消乐), similar to Candy Crush but with animal faces.

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Frank Hersey

Frank Hersey is a Beijing-based tech reporter who's been coming to China since 2001. He tries to go beyond the headlines to explain the context and impact of developments in China's tech sector. Get in...