Blockchain technology is the new buzzword, luring Chinese tech giants to jump on the bandwagon. Several blockchain technology-based products have emerged such as Xiaomi’s cryptorabbits, Baidu’s cryptodoggies, and NetEase’s Lucky Cat. NetEase released a blockchain sharing platform dubbed “Planet” (星球基地), where users can store and trade their data. NetEase expects Planet to “engage individual value creators in value sharing.”

By using Planet, users are able to manage their digital assets, which are protected by Planet’s blockchain-based storage encryption technology. Companies or individuals who want to access individual data assets can trade directly with the real owner of these data.

Gu Feiyong, Product Manager of Planet, told TechNode that the platform is a new effort by NetEase Finance to revamp the business value and ecosystem by using blockchain technology. Users create useful data every day, including credit data, browsing trails, shopping, entertainment, travel, and more. Planet provides an ecosystem for users to better and more securely manage their behavioral data through blockchain-based storage encryption technology and realizes value enhancement with decentralized measures.

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Yuting Fan

世上无难事 只要肯扒门缝 接洽热线——fanyt@technode.com