Chinese entertainment app Watermelon Video (西瓜视频) has barred new mobile video uploads, live streams, and live comments, saying it is cleaning up the platform to meet legal standards, local media is reporting.

The move comes amid a crackdown on online content lead by China’s media regulator, the State Administration of Radio and Television (SARFT). It puts increased pressure on technology companies to police content on their platforms.

Watermelon Video said that it had scrutinized the content on its platform and had found 500,000 videos it deems inappropriate, resulting in the ban of 38,000 user accounts. It noted that in the future measures would be put in place to improve auditing standards through manual checks and the use of artificial intelligence.

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Chris Udemans

Christopher Udemans is a Shanghai-based data and graphics reporter. He covers Chinese artificial intelligence, mobility, and cybersecurity. You can contact him at chrisudemans [at] technode [dot] com.