Xiaoming, a product manager at an international gaming company, is very nervous on his first day. His manager briefs him on expectations and current projects. Xiaoming walks out of the meeting still a little confused but doesn’t want to ask any questions that may seem stupid.

Based on his previous experience, he thinks enhancing user experience is always the key and so he decides to ask his team to improve some in-app features. After working hard for a week or so, the features are done. When his business development colleagues are testing the features, they tell him that actually, these aren’t what customers are asking for. His manager says he doesn’t communicate well enough with the other departments.

Even though Xiaoming isn’t a real person, it’s likely many people have encountered a similar situation. Not only does China’s fast-paced tech industry have to deal with different cultural backgrounds but also high turnover rates.

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Jiefei Liu

Jiefei Liu is a Beijing based tech reporter. She focuses on the union of tech and content creation and loves agriculture. You can write to her at Jiefei@technode.com