Editor’s note: This originally appeared on Mikey Chee’s WeChat Official Account. Mikey is an entrepreneur based in Beijing. Founder of his own WeChat company, Fresh Prints, he also enjoys writing articles on ways businesses and people can use WeChat to grow their channels. 

Lately, I’ve been seeing posts about mini programs and whether or not you should develop one for your organization. After four weeks of a mini program running alongside our Service Account, I now feel confident writing about it and about how to brainstorm your mini program if you plan on building one.

Since our launch, I have been monitoring our daily activity and every day I see a green line pop up and down.

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John Artman

John Artman is the Editor in Chief for TechNode, the leading English information source for news and insight into China’s tech and startups, and co-host of the China Tech Talk podcast, a regular discussion...