Micro-shop Weidian (微店) is rumored to be going through some rough patches, according to a 36Kr report. Weidian is the biggest independent platform that helps merchants create WeChat shops for free.

“In the first half of 2017, Weidian still had over 1200 employees, but over the course of the following 6 months, more than 300 members of staff had left the company,” said a source close to the matter. The source also said that two founding partners have also left the company earlier this year. Weidian has not confirmed the report.

WeChat e-commerce ecosystem and social e-commerce are flourishing in China, but it is also an increasingly competitive space. As one of the early comers to the micro-shop scene, Weidian seems to be having some trouble keeping up with the pace of change.

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Nicole Jao

Nicole Jao is a reporter based in Beijing. She’s passionate about emerging trends, news, and stories of human interest within the world of technology. Connect with her on Twitter or via email: nicole.jao.iting@gmail.com.